Magazine Archive

Elephant Magazine

Launched in November 2009, Elephant is a quarterly magazine on contemporary art and visual culture published by Frame Publishers.

Marc Valli, owner of the Magma design book stores in London, is the editor in chief.

Featuring up-to-the-minute visual material, fresh faces and original voices, Elephant covers and uncovers new trends and talent in contemporary visual culture.

The current art world is divided into the proper art world and what has been known as applied arts, or commercial art. The most interesting work seems to be happening in the middle though: when photographers, architects and graphic and fashion and all kinds of designers manage to transcend their initial brief and start thinking like artists, when artists wander outside the confines of the museum and gallery environment and become aware of trends and start thinking like designers.

Direct, sincere and multi-disciplinary, Elephant looks for its ethos in the time before the ‘art world’ and the ‘creative industries’ took over, a time when artists didn’t value their work according to the auction prices, but by the reaction of their peers to their ideas.

The Elephant is always in the room.